Book Trailers
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Book trailers are a fairly recent phenomenon in the publishing industry. They originated less than ten years ago, based on the venerable institution of the movie trailer, but have only really taken off since the development of video sharing sites such as Youtube.
Book trailers are a form of advertising for a book. Initially, they were literally sales pitches. Produced by publishers, and sometimes authors themselves, they were tools to pique interest in the novel. Their popularity has exploded, and many have gone viral, becoming a vital part of many publishers’ marketing strategies. Book trailers can vary tremendously in how they are produced. Some are fully scripted mini-movies, and others are simply uploaded PowerPoint presentations. The one thing they all share in common is a desire to introduce the book, and convert viewers of the trailer into readers of the book. http://www.insideadog.com.au/teachers/book-trailers |
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